Each foreign trade networkmarketingfrom the rightlink buildingBenefit from a basic understanding of how Google works and how links drive traffic. Before outsourcing link building, it is extremely beneficial to have a basic understanding of link function. Link building is a strategy for increasing the number of external links to a website or web page.
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Over the years, Google has gotten smarter and link building seems to be starting to fade in importance. The following content is to give non-SEO marketers or SEO newcomers a basic understanding of link building.
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1. Link Benefits
A successful link building campaign has huge benefits, think of it like a successful PR campaign: exposure to a large audience. Link building can increase the referral traffic from related websites to your website, which is equivalent to an increase in potential customers of your website. These links on external sites also mean exposure to your website, just like a positive story about your store published in a local newspaper attracts local potential customers.
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Sometimes, linking is like advertising in the local newspaper. As your popularity increases and high-quality links are built, your website's Google ranking will gradually improve, thereby maximizing your website's exposure.
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2. One link = one vote
A link can be regarded as a vote. When you get a link from a newspaper, a large trade magazine, or an industry authority figure, it is equivalent to getting their recommendation. It signals to Google: "This is a high-quality website that deserves a higher ranking".
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3. The difference between DoFollow link and NoFollow link
There are two ways for a website to link to your website:
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DoFollow Links: A clean link to your site.
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NoFollow link: This kind of link will not have any impact on the ranking of the website in Google's search results.
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In 2005, Google developed this attribute to reduce the weight of certain links, paid links and comment spam being the first to bear the brunt.
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4. Link Anchor Text
A key factor in Google's ranking is the actual text in the link, which is called "anchor text". So, if you have an anchor text link from an authoritative website, and the page that the link points to is also optimized for that anchor text content, then you have a good chance of appearing at the top of the search results.
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5. Links Mention Brands
Recently, brands and brand-related long-tail keywords have a huge impact on Google rankings, which reduces the requirement for keyword matching.
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6. Link quality over quantity
For a long time, the importance of link quantity is generally higher than that of link quality. This has led to a lot of spam and paid links, which Google desperately wants webmasters to avoid. When this situation got out of hand, Google penalized these sites. In the current link building, there is no doubt that quality is more important than quantity. If you build a large number of low-quality links, the chance of being punished is much greater than the chance of benefiting.
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7. Google Link Penalty
The "Penguin" algorithm is an automatic penalty mechanism of Google, which is specifically aimed at link flooding. As a result, the keyword ranking of your website or a specific page may drop, or even not be included. In addition to the punishment of this algorithm, your website may also be punished manually. You can check whether your website has been punished through Google Webmaster Tools.
