Foreign trade email marketing is one of the foreign trade network marketing methods with low cost and high reporting rate. The professional foreign trade email marketing advocated by Jieying Network can enhance the brand image of foreign trade companies, take into account the development of new customers and the maintenance of old customers, and increase the website visits of foreign trade enterprises.
? ? 對外貿(mào)網(wǎng)絡(luò)營銷而言,電子郵件營銷是一個實用且實惠的營銷方式,此外,電子郵件營銷的優(yōu)勢還有很多,例如:
1. 宣傳范圍廣:據(jù)統(tǒng)計,全球有超過22億的互聯(lián)網(wǎng)用戶,這意味著只要擁有足夠多的郵箱地址,就可以在短時間內(nèi)向全球數(shù)以萬計的客戶發(fā)送推廣信息;
2. 成本低:只需發(fā)送郵件,費用比傳統(tǒng)廣告形式低得多;;
3. 傳閱簡便:信息量大、保存期長,具有長期的宣傳效果,而且方便收藏和傳閱;
4. Strong pertinence: You can send specific emails to a specific group of people, or classify them according to industries or regions, so that the publicity can be achieved in one step.
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Email marketing is undoubtedly an efficient foreign trade marketing tool, but if you don't know the marketing rules, it will not only fail to achieve the expected results, but even seriously affect the image of the company. Here are some misunderstandings that email marketing can easily get into:
1. The subject of the email is unclear: the subject of the email is the first information that the recipient sees. It should be concise and clear at a glance, so that the recipient can decide whether to continue reading without resentment.
2. The content is too complicated: the e-mail should strive to be concise. The content is too messy and complicated, and the recipient can't see the key point, so he will definitely not be patient to read it.
3. Spamming emails: The format of emails is confusing, there is no target positioning, we don't know the needs of the sender, and we don't even know whether the other party is permitted or not. It is not only ineffective, but also easy to cause the recipient's resentment.
4. Insufficient persistence: Even though many email marketing plans are comprehensive in the early stage, after a period of time, they don't do it without receiving results. As a result, many potential customers are lost, and the early efforts are in vain.
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Xiamen Jieying Network Technology Co., Ltd. is committed to enhancing the industry popularity of foreign trade enterprises, accumulating customer resources and creating considerable market benefits. Combined with the needs of foreign trade enterprises and comparing the advantages and disadvantages of all kinds of email marketing, Jieying Network launched E-newsletter marketing service.
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