With the continuous update of Google's algorithm, search engine optimization is increasingly restricted. Therefore, public relations (PR) is becoming a new way of search engine optimization. Enterprises need good public relations and establish a sound social network.
Today, black hatsearch engine optimization strategyIt was unanimously reviled by the mainstream search engines. If you haven’t switched your website to content curation mode, your rankings are going to plummet. In order to improve your rankings in the major search engines, especially Google, you need to get people to actually like your website. In addition to liking it, you have to provide in-depth background information involving your corporate entity.
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Through the storytelling technique of content marketing, you can browse toThe SEO Landscape for 2015 and Beyond, including a strong public relations campaign. Public Relations is becoming the new SEO for a few reasons:
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short term strategy
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along withGoogle Penguin Algorithm 3.0With the advent of , there are almost no short-term SEO strategies worth pursuing, even for seasonal sales. The algorithm updates itself based on the data it receives, so even if it doesn't crawl your site the first time, it certainly will in the future. Since penalties can be applied retroactively, it's best to stay out of trouble altogether. Wait until you notice that your website ranks have dropped and appeal to Google, then you will definitely miss the sales cycle. Depending on the size of your site, you might not even get a reply.
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Ways to beat Google Penguin 3.0
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Google is very good at identifying the actions of real human visitors to your site, as well as actions that are manufactured in any way. With its own algorithm updates, it will only get smarter in the future. This means that there is really only one way to overcome the Google Penguin filter: you have to get real visitors and make them like you.
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In order to do this without spending tons of money on foot traffic services, you need a good public relations campaign. This means that with social networking, you don't have to waste any time maintaining an ad campaign to promote your content massively.
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Looking at many successful viral campaigns in the past, hard sell tactics simply don't work today. Fundamentally, in order to be successful, you have to sell your product with the attitude and style of a winner. That said, you need to act like you don't need to sell any products or services at all.