Small businesses have their own blogs, which can not only better interact with customers, corporate blogs show a human side, but also fully demonstrate your professional knowledge and build a good reputation. At the same time, it is also a powerful SEO weapon.
Here are four reasons why small businesses should have a business blog:
?
1. Corporate blogs show your human side
?
Some websites always boast that their company can provide world-class solutions for all your needs, and is the only sales and repair channel.
?
No one would believe that stuff. That's an exaggeration, when people visit your site, they're looking for answers, not cheerleading for the business.
?
I love an old saying by Jeremiah Owyang: "A corporate website is an incredible collection of hyperbole and artificial branding, all for the benefit of the business itself." That quote still rings true today.
?
Blogs, on the other hand, are providing a platform for small businesses to show their humanity. Blogging allows you to talk to customers instead of promoting yourself to them one-sidedly. Here, you can provide real help and answers, you can show the personality of the company, your humanity, authenticity and trustworthiness.
?
2. Corporate blogs demonstrate your expertise and build trust
?
A good blog can help your small business establish itself as an authority in your industry or locally. It doesn't exaggerate, but actually shows your strengths.
?
Whether you are selling small items or providing services, you must be willing to contribute your knowledge. Since starting the blog, countless small business owners have asked Jiexin Internet Marketing Agency about SEO knowledge. I will share my knowledge with others. The harvest is a broader prospect.
?
It can also attract the attention of the press as you grow into a trusted authority through sharing your expertise through your blog. This can not only greatly increase the traffic of your blog, but also bring high-quality links, which is of great help to your SEO.
?
3. Corporate blog is a powerful SEO weapon
?
Search engines love a good blog (with consistently high-quality articles). There have been countless studies showing the benefits of blogging. Here I will cite two examples from Hubspot (the company provides an online platform for thousands of small businesses):




?
Small businesses with active blogs generate seven times more relevant searches, get 55% more visitors, and get 97% more links than non-blog businesses.
?
If you need SEO help, start a blog on your business website (not on Blogger or WordPress.com).
?
4. Have your own corporate blog
?
Both Facebook and Twitter are powerful, and many small business owners use them to communicate with customers. But Facebook and Twitter may disappear in just a few years, just like the once popular MySpace.
?
Own your own blog and no one can take it away from you. The content in your blog will always serve you, and great articles can still drive traffic years after they are published.
?
One of the smartest things to do is to own your own digital property, and starting a blog is a great way to do that.
?
Not having a blog doesn’t hurt for a while, maybe you don’t have time right now, that’s okay, but don’t keep making excuses. Remember, static websites are dead, and there is no better way to create important content and generate engagement than a blog.